Services

Strategy & Planning

• Develop and execute social media strategies aligned with each restaurant’s unique identity, business goals, and target audience.

• Create content calendars for all restaurant concepts, balancing brand storytelling, promotional needs, and timely cultural moments.

• Identify opportunities for brand growth across emerging platforms and key channels.

Content Creation & Curation

• Concept, produce, and publish high-quality, platform-native content (photo, video, copy) that captures the atmosphere, dishes, drinks, and team culture of each concept.

• Partner with in-house teams and creative freelancers (photographers, videographers, designers) to produce content that drives engagement and brand equity.

• Source and repurpose user-generated content in line with concept’s tone of voice and visual standards.

Community Management

• Monitor comments, messages, tags, and sentiment across all social platforms, engaging with followers and guests in a timely, authentic, and brand-aligned voice.

• Respond to guest feedback (both positive and negative) with empathy and professionalism, escalating issues to operations or management as needed.

Collaboration & Cross-Functionality

• Work closely with marketing, culinary, beverage, and operations teams to ensure alignment on promotions, campaigns, and seasonal initiatives.

• Manage influencer partnerships to amplify messaging and increase reach.

Website & SEO Management

• Oversee the content, visual updates, and performance of all restaurant websites, ensuring mobile optimization, ease of navigation, and clear CTAs (reservations, orders, events).

• Update menus, hours, and location details regularly.

• Implement and optimize SEO best practices to improve visibility and search rankings for branded and non-branded keywords.

Email Marketing & CRM

• Develop email marketing strategy for newsletters, promotions, events, and loyalty campaigns.

Platform Management & Tools

• Manage social platforms using Sprout.

• Stay up to date on platform updates, algorithm changes, and best practices to keep brand content optimized and relevant.

Analytics & Reporting

• Track performance of organic and paid content across platforms, using insights to refine strategies and maximize reach, engagement, and conversion.

• Prepare monthly performance reports with actionable recommendations based on data and trends.

Strategic Planning

• Develop quarterly marketing plans for the restaurant group and individual concepts, aligning with business goals, seasonality, and revenue targets.

• Identify opportunities to grow brand awareness, drive traffic, and increase value.

• Partner in planning for key campaigns, product launches, openings, and brand moments — from ideation through execution and analysis.

Guest Acquisition & Retention

• Develop strategies to attract new guests and deepen relationships with existing ones through content, analyzing loyalty programs, community partnerships, and new means of personalized marketing, i.e. SMS.

Budgeting & Resource Management

• Own the marketing budget across concepts, ensuring efficient allocation of spend based on priorities, performance, and ROI.

• Source and manage creative vendors, media buyers, and promotional partners as needed.

Brand Guidelines Management

• Management and application of a brand style guide (logo use, color palette, typography, imagery, tone, iconography, etc.).

Cross-Channel Brand Audits

• Conducting regular audits of websites, social media, paid ads, packaging, and print materials, and advertisements to check for visual consistency.

• Identifying and correcting visual drift or misalignments.

Photography & Videography Direction

• Establishing a consistent visual tone and style in photography, videography, and illustrations.

• Sourcing, shooting, or selecting imagery that reflects the brand’s aesthetic and values.

Vendor & Partner Oversight

• Reviewing third-party creative (from agencies, freelancers, staff, or influencers) for brand alignment.

• Providing feedback or guidelines before content goes live.

Media Relations

• Building and maintaining relationships with journalists, editors, and producers.

• Pitching stories, products, or newsworthy moments to secure earned media coverage.

• Managing press lists and media databases.

Press Releases & Media Kits

• Writing and distributing press releases to announce company news (openings, partnerships, milestones, etc.).

• Creating media kits that include bios, brand info, imagery, and press-ready assets.

Thought Leadership

• Positioning founders and key staff as industry experts through op-eds, bylined articles, interviews, panels, and speaking engagements.

Media Monitoring & Coverage Reporting

• Tracking brand mentions, press hits, and sentiment across media channels.

Reputation & Brand Messaging Management

• Ensuring consistent messaging across interviews, press materials, and public appearances.

• Acting as a gatekeeper to uphold brand tone, values, and positioning.

• Identify key attributes and differentiators for storytelling angles and opportunities.

Internal Communication Support

• Partnership in managing internal announcements and morale messaging to align internal culture with external reputation.

• Bi-weekly meetings, either in-person or via Google Meet

• Weekly progress reports and project updates. Analytics and insights to be sent on a campaign-basis.

• Quarterly deep dives to review performance, identify KPI’s, and inform marketing strategy.

• Social Media & Digital Presence: $3,600/month

• Marketing Strategy, Brand Management, & Public Relations: $95/hour

• Billed on the first of the month. Payment due within 30 days of receipt.

• Require a minimum of 30 days’ written notice from either party to initiate changes or termination of the business relationship.